Evolution of a social networking app’s — Home Page, enhancing overall user engagement within the app.

How we transformed the Home Page to be the heart of user engagement by making it more than just a landing screen — an experience that drives real engagement.

Project at a Glance

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Timeline: 3 Months

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My Role: UX Design | UI | Analysis & Testing

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Team: 4 members (1 Designer | 2 Front End Developers | 1 Backend Developer)

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From MVP to the Latest Iteration: A Quick Look

How the Home Page evolved from its first MVP version to a refined, user-centric and engaging experience — highlighting key design changes, and improved usability,”

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Existing Design (MVP)

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Redesigned (Latest Iteration)

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Home Page MVP Version

                 Home Page MVP Version

Home Page Latest Iteration

                    Home Page Latest Iteration

Impact of the Iterations

While this project wasn’t focused on improving a single metric, the impact of our design iterations is fairly more qualitative than quantitative.

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Over 4 months,

The Home Page evolved into a more intuitive and engaging space, leading to a steady increase in unique visits.

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