From Drop-offs to Sign-ups: How We Transformed User Onboarding Flow to Increase the Conversion Rate by 72%

Redesigning the onboarding experience for a university-focused social networking app — Unecto streamlining sign-up flows, cutting drop-off points, and enhancing the overall task completion rate.

Project at a Glance

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Timeline: 8 weeks

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My Role: UX Design | UI | Research & Analysis

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Team: 4 members (1 Designer | 2 Front End Developers | 1 Backend Developer)

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The Before & After: A Quick Look

A side-by-side comparison showcasing the transformation from a cluttered, high-drop-off onboarding flow to a streamlined, high-converting experience

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Existing flow (6 Onboarding Steps)

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Redesigned (2 Onboarding Steps)

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Existing Onboarding Flow after account creation

Redesigned Onboarding Flow after account creation

Measuring Success: The Numbers That Matter

A more seamless onboarding experience reduced the friction in existing user flow, leading to a higher influx of new users and increased activation rates.

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Conversion Rate: Boosted by ~72%

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